Legal
Privacy Policy
Last updated: March 2026
Who We Are
This Privacy Policy applies to Dayli, a food delivery service operated by Wheelfeast Ltd, a company registered in England and Wales.
- Company Name: Wheelfeast Ltd
- Company Number: 5728203
- Registered Address: 6 Gales Garden, London E2 0EJ
- Email: hello@dayli.co.uk
What Data We Collect
When you use our service, we may collect the following personal data:
- Full name and contact details (email address, phone number)
- Delivery address and postcode
- Meal preferences and dietary requirements
- Order history and transaction data
- Payment information (processed securely via Stripe — we do not store card details)
- Technical data such as IP address, browser type, and usage data
How We Use Your Data
We use your personal data to:
- Process and fulfil your meal orders
- Send order confirmations and delivery updates
- Respond to your enquiries and provide customer support
- Improve our service and personalise your experience
- Send promotional communications (only with your consent)
- Comply with legal and regulatory obligations
Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- Contract: to fulfil your orders and deliver our services
- Legitimate interests: to improve our services and communicate with you
- Consent: for marketing communications
- Legal obligation: where required by law
Data Sharing
We do not sell your personal data. We may share it with trusted third parties only as necessary:
- Stripe: for secure payment processing
- Delivery partners: to fulfil your delivery
- Email service providers: to send order confirmations
- Regulatory authorities: where required by law
Data Retention
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Order data is typically retained for 7 years for tax and accounting purposes. You may request deletion of your data at any time (subject to legal requirements).
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify any inaccurate or incomplete data
- Request erasure of your data ("right to be forgotten")
- Restrict or object to processing of your data
- Data portability
- Withdraw consent at any time
To exercise any of these rights, please contact us at hello@dayli.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
Our website uses cookies and similar technologies to enhance your browsing experience and analyse site traffic. These include essential cookies for the site to function, and analytical cookies to help us understand usage. You can manage your cookie preferences through your browser settings.
Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. Payment processing is handled entirely by Stripe, which is PCI DSS compliant.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
- Email: hello@dayli.co.uk
- Post: Wheelfeast Ltd, 6 Gales Garden, London E2 0EJ